What exactly is clip art? Can you use it in your logo? How about some stock art?
Ah yes. Clip Art. Under the right circumstances, a great time saver. If you’re looking for budget logo design, pretty darn cheap too. Usually free. And when is it the right circumstances to use a piece of clip art as your logo? That would be never. Clip art is such an incredibly bad idea for your brand, it almost defies description. Not that you can’t find a piece of clip art that would be suitable for your logo – you probably can. Truth be told, there are some amazing libraries of pre-fab art lying around. One misconception that people have is that this kind of material denotes some form of visual style (as in “eewww, looks like clip art”). That’s not entirely true. Whether something is, or isn’t clip art, has very little to do with how it looks. It has everything to do with how it’s distributed. Clip art is material that’s designed to be used by a whole lot of people, each of them having limited ownership rights to do so. Sometimes there are even usage restrictions, often to do with commercial and non-commercial reproduction.