standing out from the crowd
When it comes to trying to make money in your business, you need to find a way to stand out from your competition.
Think about it – if you're just launching a business to make money, but don't have any way of standing out and don't offer anything different from your completion, then you're going to find yourself struggling to be successful, and you may find yourself competing on offering the lowest price which a surefire way to put yourself out of business quickly.
I think that copywriter, Bill Glazer, has some of the great advice to offer on this topic. "Look at everything your competition is doing, and then do the exact opposite."
While this may seem like bad advice, it actually makes sense. By doing things differently, you're certain to stand out from your competition. Being different is what gets you attention, not following the crowd.
You also need to avoid the cardinal sin of being boring. In this day and age, people not only want information but they want to be entertained at the same time. Even the news isn't just the news these days but includes commentary and different view points all to stir up controversy because that's what people will watch. Just delivering the news isn't enough – people need to be entertained.
Think about ways that you can make your marketing more entertaining. One great way to do this is to take a cue from children's cereals and come up with your own cartoon character. Instead of just having you, take on a new character, give it its very own personality, and use that theme throughout your marketing. You could also turn yourself into a character like Matthew Lesko has (the crazy free government grants guy on TV). You may think that's way to extreme, and it may be, but he makes millions of dollars by being the character so you can't deny that it works.
When it comes to your website, there are a lot of ways to give your website more life and to make it stand out from everyone else. It can be as simple as adding podcasts or videos to your site. Try to find some points of controversy in your niche and talk about them.
But whatever you do, find a way to be different or you'll find yourself fading into the background, and there's very little money to be made when you're not standing out.
When it comes to trying to make money in your business, you need to find a way to stand out from your competition.
Think about it – if you're just launching a business to make money, but don't have any way of standing out and don't offer anything different from your completion, then you're going to find yourself struggling to be successful, and you may find yourself competing on offering the lowest price which a surefire way to put yourself out of business quickly.
I think that copywriter, Bill Glazer, has some of the great advice to offer on this topic. "Look at everything your competition is doing, and then do the exact opposite."
While this may seem like bad advice, it actually makes sense. By doing things differently, you're certain to stand out from your competition. Being different is what gets you attention, not following the crowd.
You also need to avoid the cardinal sin of being boring. In this day and age, people not only want information but they want to be entertained at the same time. Even the news isn't just the news these days but includes commentary and different view points all to stir up controversy because that's what people will watch. Just delivering the news isn't enough – people need to be entertained.
Think about ways that you can make your marketing more entertaining. One great way to do this is to take a cue from children's cereals and come up with your own cartoon character. Instead of just having you, take on a new character, give it its very own personality, and use that theme throughout your marketing. You could also turn yourself into a character like Matthew Lesko has (the crazy free government grants guy on TV). You may think that's way to extreme, and it may be, but he makes millions of dollars by being the character so you can't deny that it works.
When it comes to your website, there are a lot of ways to give your website more life and to make it stand out from everyone else. It can be as simple as adding podcasts or videos to your site. Try to find some points of controversy in your niche and talk about them.
But whatever you do, find a way to be different or you'll find yourself fading into the background, and there's very little money to be made when you're not standing out.
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